(1) Interest in Seoul City’s Administration
1Through which channels do you usually get information on the culture, tourism, transportation, housing, and welfare of Seoul City? Please indicate the two channels you use the most.
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Mass media (e.g. TV, newspaper, etc.)23%
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Internet (e.g. news and searches through portal sites)41%
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Social media (e.g. Twitter, Facebook, etc.)27%
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Seoul Metropolitan Government’s official website7%
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Promotional materials (e.g. brochures) on Seoul City0%
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Public institutions (e.g. embassies, cultural centers, etc.)0%
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Acquaintances (e.g. friends, colleagues, etc.)1%
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Others참여자수 : 3명
2How would you rate your interest in information about Seoul City, including information regarding culture, tourism, transportation, housing, welfare, etc.?
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I am very interested in it.97%
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I am slightly interested in it.3%
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I am not interested in it.1%
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I am not interested in it at all.0%
3What kind of information about Seoul City interests you the most? Please state two areas that interest you the most.
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Culture/tourism60%
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Transportation8%
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Homes/housing2%
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Health/medical services3%
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Education9%
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Environment4%
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Welfare1%
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Economy/employment/business10%
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Others참여자수 : 11명
(2) Website Content
1What are the two most useful categories in the “Get to Know Us” section (http://english.seoul.go.kr/get-to-know-us/seoul-views/)?
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Significance of Seoul39%
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Mayor's Office4%
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City Hall5%
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The Ranking of Seoul5%
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Statics of Seoul7%
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Seoul News40%
1-1In the “Get to Know Us” section (http://english.seoul.go.kr/get-to-know-us/seoul-views/), to which category do you think more information should be added?
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Significance of Seoul54%
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Mayor's Office12%
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City Hall6%
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The Ranking of Seoul7%
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Statics of Seoul7%
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Seoul News15%
2What are the two most useful categories of information in the “Policy Information” section (http://english.seoul.go.kr/policy-information/key-policies/)?
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Key Policies6%
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International Exchange15%
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Urban Planning3%
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Economy6%
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Traffic2%
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Environment & Energy1%
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Culture & Tourism39%
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Welfare & Health & Security25%
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Education & Women & Children2%
2-1In the “Policy Information” section (http://english.seoul.go.kr/policy-information/key-policies/), to which category do you think more information should be added?
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Key Policies40%
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International Exchange7%
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Urban Planning2%
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Economy8%
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Traffic3%
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Environment & Energy3%
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Culture & Tourism14%
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Welfare & Health & Security9%
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Education & Women & Children14%
3What are the two most useful categories of information in the “Life Information” section (http://english.seoul.go.kr/life-information/visit-to-seoul/)?
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Visit to Seoul20%
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Residence5%
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Work6%
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Transportation Information5%
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Culture & Enjoy31%
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Natural Attractions24%
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Health & Welfare1%
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Education & Studying in Seoul8%
3-1In the “Life Information” section (http://english.seoul.go.kr/life-information/visit-to-seoul/), to which category do you think should more information should be added?
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Visit to Seoul8%
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Residence5%
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Work12%
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Transportation Information9%
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Culture & Enjoy9%
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Natural Attractions48%
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Health & Welfare0%
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Education & Studying in Seoul8%
4Are you satisfied with the usefulness of the “Speaking Korean” section (http://english.seoul.go.kr/category/community/speaking-korean/)?
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Very satisfied75%
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Slightly satisfied22%
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Not particularly satisfied3%
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Not satisfied at all1%
5What other information would you like the official English website to offer?
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참여자수 : 321명
(3) Use of Seoul Metropolitan Government’s Official English Website
1Are you currently a member of the official English website?
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Yes43%
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No57%
2Which device do you usually use to access the official English website?
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PC85%
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Mobile device12%
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Tablet PC3%
3How do you usually navigate to the official English website?
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I bookmarked the website.30%
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I go to the website by using a search engine.12%
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I type the website address directly into the browser.58%
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Others참여자수 : 3명
4On average, how often do you visit the official English website in one month?
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Less than once a month6%
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1-2 times55%
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3-5 times21%
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6-9 times9%
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More than 10 times9%
5What is your main purpose for visiting the official English website?
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To acquire up-to-date information about Seoul City60%
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To acquire information about life (e.g. culture, etc.) in Seoul21%
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To acquire information about tourism in Seoul18%
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To do business related to Seoul City0%
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Others참여자수 : 4명
6When searching for information on Seoul Metropolitan Government’s official English website, what search terms do you use most often? Please state one or two search words.
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참여자수 : 317명
7In terms of accessibility, design, and content, how satisfied are you with Seoul Metropolitan Government’s official English website?
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Very satisfied80%
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Slightly satisfied16%
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Neither satisfied nor dissatisfied2%
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Slightly dissatisfied2%
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Very dissatisfied1%
(4) Desired Changes to Seoul Metropolitan Government’s Official English Website
1What steps do you think need to be taken to ensure the ease of use of Seoul Metropolitan Government’s official English website and promote greater interaction between the visitors of the official English website and those of other websites?
1-1The comments section should be improved.
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Strongly agree11%
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Agree78%
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Neither agree nor disagree10%
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Disagree1%
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Strongly disagree0%
1-2Online events should be held frequently.
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Strongly agree41%
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Agree54%
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Neither agree nor disagree5%
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Disagree0%
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Strongly disagree0%
1-3There should be more bulletin boards and communities
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Strongly agree26%
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Agree65%
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Neither agree nor disagree9%
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Disagree0%
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Strongly disagree0%
1-4The website’s links with social media, including social log-in, should be strengthened.
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Strongly agree23%
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Agree68%
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Neither agree nor disagree8%
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Disagree1%
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Strongly disagree0%
2What two factors should be considered the most regarding improving the convenience of visitors to Seoul Metropolitan Government’s official English website?
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Overall improvement of design33%
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Increasing communication by adding a social media function16%
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Update to include the latest information15%
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Accurate and diverse information (content)5%
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Easy and quick information search14%
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Addition of application functions, such as Internet map and virtual reality10%
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Optimization for mobile devices5%
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Others참여자수 : 11명
3Please state any change that you would like to see made to Seoul Metropolitan Government’s official English website.
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참여자수 : 315명
※ The following questions are requesting information regarding the respondent’s characteristics. The answers will be used for statistical purposes only.
Gender
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Male41%
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Female59%
Age
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Teens4%
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20s45%
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30s23%
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40s11%
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50s or older17%
Nationality
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참여자수 : 315명
Occupation
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Professional/ office worker/ manager/ professional technician20%
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Production worker/ technician/ service worker14%
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Self-employed18%
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Housewife12%
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Student32%
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Military officer/ diplomat/ civil servant2%
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Others참여자수 : 6명
▣ The following information is needed in order to provide a gift via a prize draw. It will be used only for the purpose of providing the gift.
Respondent’s name
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참여자수 : 315명
Respondent’s e-mail
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참여자수 : 315명
※ Thank you so much for your participation! The information contained in this survey will serve as a valuable resource in improving Seoul Metropolitan Government’s official English website.
The post 2015 User Satisfaction Survey of Seoul Metropolitan Government’s Official Website appeared first on 서울시 영문.